A new kind of membership.
One that connects you, lifts you and helps you grow in confidence, in revenue and in community.
The CORE is a monthly membership for anyone in beauty, salon, spa, hair, wellness, or retail service who wants to sell with more ease, meaning and magic.
The Core
It’s where confidence meets commerce and where emotional intelligence becomes your most powerful sales tool.
You don’t need to be pushy to be profitable.
You don’t need to burn out to build a business.
You just need to come back to your core.
The CORE is the place where heart-led service meets smart retail strategy.
What does The CORE stand for?
The CORE is your Cohort of Retail Excellence - a values-led space designed to inspire, empower and connect professionals across the beauty and wellness industry.
At its heart, it stands for:
- Connection - to clients, to purpose, to each other
- Opportunity - to grow in confidence and in sales
- Retail - reimagined as service, not selling
- Empowerment - from the inside out
What you get each month
x 2 live Zoom sessions.
Theme Training – the first Monday of the month at 7PM.
Community Session – the last Monday of the month at 7PM.
Replay access if you miss a session.
A practical tool or workbook to support the learning.
Real world beauty industry updates.
Ongoing support via a private Facebook group.
.
Access to an empowering peer group who get what you do.
Techniques to increase your sales without losing your soul.
Guest expert sessions.
What's waiting for you
Mindset & Confidence – build self-belief so selling feels natural, not forced.
Luxury Service & Client Experience – elevate the way you connect and care for clients.
Storytelling & Communication – use language that inspires trust and makes sales effortless.
Sales Strategies That Work – practical tools to increase retail without pressure.
Handling Challenges – overcome objections and stay motivated, solo or with a team.
Planning for Growth – stay ahead with seasonal focus, trends, and long-term goals.
Who is it for?
Salon and spa owners ready to support their teams
Therapists, stylists, and solo founders looking to grow
New or seasoned pros wanting ongoing development
Anyone who’s ever said “I’m not good at selling”and wants to change that
The investment
monthly
£49 inc VAT
- Confidence to sell in a way that feels authentic and emotionally intelligent
- Language tools to handle objections and build trust through conversation
- Sales strategies you can apply immediately to boost revenue
- Monthly content to keep you focused, learning and energised
- A return on investment that helps you sell more, work smarter, and increase your margins
annual
£499 inc vat
- Everything in the monthly plan PLUS saving x 1.5 months when you pay annually.
You’ll Also Receive...
A personal welcome video from me, setting the tone for this new chapter.
Plus everything you need to get started with intention.
This is more than a membership
It’s a space for learning, connection, and emotional retail transformation.
It’s where confidence becomes contagious, and excellence becomes effortless.
It’s not about being perfect. It’s about coming back to your core.
Meet the founder
Arif Isikgun
Retail Educator. Strategic Consultant. Storytelling Specialist.
Creator of Retail Excellence and The CORE.
I built The CORE because I’ve seen both sides of this industry - the shine, and the silence. I’ve worked in some of the most prestigious retail environments in the world: Harrods, Selfridges, Liberty, Aman Resorts, and with global brands across spa, beauty, and fragrance. I’ve been a QVC guest presenter, helped brands go from invisible to sold out, and supported professionals in growing their retail conversion rates by over 500%.
But what I’m most proud of isn’t just the numbers - it’s the people. Because behind every sale is a conversation. Behind every high-performing team is confidence. And behind every confident professional, seller, or service provider is someone who finally started believing in themselves.
That’s why The CORE exists.
I created this membership because there’s a missing piece in our industry.
I created this membership because there’s a missing piece in our industry.
We train people in treatments. We train them in ingredients. We tell them to hit targets. But we don’t give them the tools to sell in a way that feels natural, personal, or emotionally intelligent.
I’m here to change that.
The CORE stands for Connection, Opportunity, Retail, Empowerment - and that’s exactly what it delivers.
It’s a space to build confidence, sharpen skills, and feel part of something bigger.
It’s The Collective of Retail Excellence - a cause that's deeply important to me, as I champion spaces of safety and growth as an educator. I'm open to salon owners, spa leaders, freelancers, therapists, hairdressers, stylists, brand reps, and anyone in service who wants to grow sustainably and soulfully.
This is a new era of retail. One rooted in storytelling, not scripts. In service, not hard-sell tactics. In real human connection, not just perfection.
I’ve watched therapists cry with pride after selling their first product. I’ve supported teams who’ve doubled their revenue in weeks, just by changing their language and energy. I’ve seen what happens when people are no longer afraid of the word “retail” - because they finally understand it as care, not pressure.
This membership isn’t just about tips and tricks. It’s about transformation.
You don’t need to be louder. Or more confident. Or someone else entirely.
You just need to come back to your core, the part of you that knows how to connect, how to serve, and how to sell with integrity.
The CORE is for you if:
- You want to grow your revenue without losing your authenticity
- You want ongoing support that fits around your reality
- You want to be part of a collective that gets what you do
- You want to learn how to sell with purpose, story, and heart
This isn’t a course. This isn’t just content.
This is your space and your community.
To rise. To reconnect. And to sell - beautifully, boldly, and with meaning.
Welcome to The CORE.
You already belong here.
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