Join the Movement,

Be the Collective,

Welcome to The CORE

A new kind of membership.

One that develops your people, elevates your brand and drives growth in confidence, in revenue and in long-term client loyalty.

The CORE is a monthly membership designed to equip your teams in beauty, spa, hair, wellness, or retail with the skills to sell with confidence, care and commercial success, delivering measurable retail growth, higher conversion rates and elevated service standards across your business.

What’s missing right now?

Your team are excellent at treatments but hesitant with retail.

That hesitation costs your business thousands in missed opportunities.

Traditional sales training doesn’t stick. Without consistent support, skills fade and so do results.

You need a method that builds real confidence, drives consistent action and grows your bottom line.

Introducing The CORE

The CORE delivers clear, commercial outcomes through emotional connection, storytelling and luxury clienteling.

This isn’t a one-time course, it’s a proven, repeatable framework to develop confident, motivated, high-performing teams.

* Built on 18+ years of retail training expertise.

* Trusted by luxury brands and global retailers

* Proven to increase retail performance by up to 500%

It’s where confidence meets commerce and where emotional intelligence becomes your team’s most powerful sales tool.

They don’t need scripts to succeed.
They don’t need pressure to perform.
They just need to come back to The CORE.

The CORE is where heart-led client care aligns with smart, scalable retail strategy, creating measurable growth for your brand and lasting confidence in your people.

What does The CORE stand for?

The CORE is your Collective of Retail Excellence a values led space designed to inspire, empower, and elevate teams across the beauty, wellness, and retail industry.

At its heart, it stands for:

Connection – between teams, clients, and brand purpose.

Opportunity – to grow sales performance and professional confidence.

Retail – reimagined as client care, not transactional selling.

Empowerment – developing people from the inside out, so brands thrive on the outside.

What you get each month

x 2 live Zoom sessions.

Theme Training – the first Monday of the month at 7PM.

Community Session – the last Monday of the month at 7PM.

Replay access if you miss a session.

A practical tool or workbook to support the learning.

Real world beauty industry updates.

Ongoing support via a private Facebook group.

Access to an empowering peer group who get what you do.

Techniques to increase your sales without losing your soul.

Guest expert sessions.

What's waiting inside The CORE

Mindset & Confidence – equip teams with the belief and skill to sell naturally and authentically.

Luxury Service & Client Experience – align every interaction with your brand values and elevate client loyalty.

Storytelling & Communication – give your people the language to inspire trust and deepen engagement.

Sales Strategies That Work – proven tools your teams can apply immediately to increase retail revenue.

Handling Challenges – support staff in overcoming objections and staying motivated across roles and locations.

Planning for Growth – keep teams focused with seasonal strategies, trend insights, and long-term commercial goals.

Who is it for?

Salon and spa owners ready to support their teams

Therapists, stylists, hairdressers, medics and solo founders looking to grow

New or seasoned pros wanting ongoing development

Anyone who’s ever said “I’m not good at selling”and wants to change that

Everyone in the beauty service industry

Why The CORE works

Your team doesn’t need more product knowledge, they need emotional sales confidence, a clear, actionable framework and regular support with accountability.

The CORE provides all three in a format that sticks, transforming the way your people sell and serve. The impact speaks for itself: up to 500% increases in retail sales, higher average transaction values, stronger retail-per-treatment results and improved team confidence, retention, and client loyalty. Just one additional product sale per team member, per day can add more than £20,000 in annual revenue .

The CORE helps your team achieve that consistently. Perfect for spa and salon owners, group training leads, retail and brand educators and managers of clinics and wellness businesses, The CORE scales seamlessly whether you manage three team members or thirty.

Ready to explore?

Are you ready to explore The CORE for your brand or business?

Click below to connect directly with Arif and start the conversation.

Together, we’ll create the right bespoke solution for your team.

If you are a solopreneur / salon owner click here for the indiviudal membership to The CORE.

Invidual Membership

To include your team of up to 3 members, click here for our group membership to The CORE.

Group Membership (up to 3)

A personal welcome video from Arif, setting the tone for your team’s journey inside The CORE.

Clear onboarding materials to help managers and staff get started with focus and intention.

This is more than a membership

It’s a space for learning, collaboration and retail transformation at scale.

It’s where team confidence grows collectively, and brand excellence feels effortless.

It’s not about scripts or perfection. It’s about returning to The CORE the principles that drive lasting client trust and commercial success.

Meet the founder

Arif Isikgun

Retail Educator. Strategic Consultant. Storytelling Specialist.
Creator of Retail Excellence and The CORE.

I built The CORE because I’ve seen both sides of this industry - the shine, and the silence. I’ve worked in some of the most prestigious retail environments in the world: Harrods, Selfridges, Liberty, Aman Resorts, and with global brands across spa, beauty, and fragrance. I’ve been a QVC guest presenter, helped brands go from invisible to sold out, and supported professionals in growing their retail conversion rates by over 500%.

But what I’m most proud of isn’t just the numbers - it’s the people. Because behind every sale is a conversation. Behind every high-performing team is confidence. And behind every confident professional, seller, or service provider is someone who finally started believing in themselves.

That’s why The CORE exists.

I created this membership because there’s a missing piece in our industry.

We train people in treatments. We train them in ingredients. We tell them to hit targets. But we don’t give them the tools to sell in a way that feels natural, personal, or emotionally intelligent.

I’m here to change that.

The CORE stands for Connection, Opportunity, Retail, Empowerment - and that’s exactly what it delivers.

It’s a space to build confidence, sharpen skills, and feel part of something bigger.

It’s The Collective of Retail Excellence - a cause that's deeply important to me, as I champion spaces of safety and growth as an educator. I'm open to salon owners, spa leaders, freelancers, therapists, hairdressers, stylists, brand reps, and anyone in service who wants to grow sustainably and soulfully.

This is a new era of retail. One rooted in storytelling, not scripts. In service, not hard-sell tactics. In real human connection, not just perfection.

I’ve watched therapists cry with pride after selling their first product. I’ve supported teams who’ve doubled their revenue in weeks, just by changing their language and energy. I’ve seen what happens when people are no longer afraid of the word “retail” - because they finally understand it as care, not pressure.

This membership isn’t just about tips and tricks. It’s about transformation.

You don’t need to be louder. Or more confident. Or someone else entirely.

You just need to come back to your core, the part of you that knows how to connect, how to serve, and how to sell with integrity.

The CORE is for you if:

- You want to grow your revenue without losing your authenticity

- You want ongoing support that fits around your reality

- You want to be part of a collective that gets what you do

- You want to learn how to sell with purpose, story, and heart

This isn’t a course. This isn’t just content.

This is your space and your community.

To rise. To reconnect. And to sell - beautifully, boldly and with meaning.

Welcome to The CORE.

You already belong here.